Roughtail

We at OG Media believe in doing things differently, much like this proposal.  In rolling out a new brand we believe there are some key components that have to be strategically put into place in the right order.  We want to tell your story and make people want to get involved in it. In order to do that, you need a solid brand, a website that creates a connection opportunity, high-quality video and photography to tell your story, a robust social media plan and in-person events.

• SEO- onsite and offsite setup for keyword optimization
• Google Analytics Management
• Monthly updates as needed
• Consultation on website improvements

Cost: $200 per month

• Social Media Plan to saturate the market with Roughtail’s Message
• FB and Instagram
• 5 posts per week across all platforms.
• Post breakdown – 75% educational 25% community (these are averages)

Option 1: Full management of all social media channels, including comment engagement, onsite weekly photoshoots, FB live videos once per week. Weekly Tik Tok video creation and posting.

$1700 per month

Option 2: Management of all social media channels, no regular comment engagement, onsite bi-weekly photoshoots, FB live videos twice per month. Weekly Tik Tok video creation and posting.

$1300 per month

Option 3: Consulting of all social media channels, no regular comment engagement, onsite monthly photoshoots, Consulting and training for staff social strategy. Weekly Tik Tok video creation and posting.

$800 per month

• 1 photoshoot per month for branding and content (product, lifestyle, technical)
• 1 video shoot per month to produce spots for social posting (What is Roughtail lifestyle spot, The Roughtail difference, Roughtail in action, Roughtail on the street, Fan Testimonials, and TBD funny spots)

The cost of models, actors, and props including costumes are not included in the project fee.

Cost: $600 per month when included with Social Media Management

• 1 email blast per week to targeted fans of craft beer and Roughtail fans

Cost: $150 per email

Half Page Ad at the Launch Rate of $300 per month for 3 months.

Full Page Ad at the Launch Rate of $600 per month for 3 months.

• Website- $200/month
• Social Media-Option 1: $1700/month
• Social Media-Option 2: $1300/month
• Social Media-Option 3: $800/month
• Photo/Video- $300/month when included in Social Media package
• Email Newsletters 1 per week  $150/ email
• The Brew Magazine Ad $300 or $600 per month for 3 months.

As part of our service and to keep the lines of communication open, we offer a monthly strategy meeting to keep everyone on the same page. As a cohesive unit, we will discuss and make decisions about the video, digital, social, and creative strategy. We are your partner; your success is our success!

Please let us know if you have any questions! Thank you for the opportunity to partner with you ….together we will increase the value of your brand as well as your bottom line!

This proposal will self-destruct in 30 days.

Well, it won’t actually explode, so don’t worry about that, but we will have to talk about it if you take longer than 30 days to decide on it.